Lecture, two hours. Requisites: courses 200A, 200B. Introduction to concepts of healthcare marketing. Exploration of principles of market-driven decision-making process. Examination of development of key elements in annual marketing process and of consumer, competitor, company analysis, market segmentation, and target markets. Letter grading.

Review Summary

Clarity
N/A
Organization
N/A
Time
N/A
Overall
N/A

Enrollment Progress

Enrollment data not available.

Course

Instructor
Patricia Cuen
Previously taught
17W

Previous Grades

Grade distributions not available.