Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.

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Oct 13, 11 PM PDT
LEC 1: 67/75 seats taken (Open)
Week 1Week 23 days6 days9 days12 days15 days020406080

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Previously taught
25W 23F

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