Lecture, three hours; laboratory, one hour. Requisite: course 101 or consent of instructor. Social media data analytics, with focus on questions of power, privilege, identity, whose voices count and in what spaces, as well as how data science and digital humanities may be used to challenge power structures. Study of how social media has been used both to undermine and to support social justice and political change movements, ways in which social media data is currently used by corporate entities, and ethical data usage. Students learn digital research methods including quantitative and qualitative data analytics, statistics, as well as data visualization to examine social media data. Letter grading.