Lecture, three hours. Limited to Master of Science in Business Analytics students. Analysis of customer data to make better marketing decisions using real-world cases, exercises, and projects to aggregate theories, frameworks, and methods. Estimation of demand-side models that describe, understand, and estimate aspects of consumers' decision-making process. Introduction to marketing-mix models and consumer-choice models. S/U or letter grading.

Review Summary

Clarity
N/A
Organization
N/A
Time
N/A
Overall
N/A

Enrollment Progress

Mar 9, 3 PM PST
LEC 1: 59/45 seats taken (Full)
LEC 2: 53/45 seats taken (Full)
First passPriority passSecond pass1 day4 days7 days10 days13 days16 days18 days21 days24 days0204060

Section List

  • LEC 1

    Full

    T 4:10pm-7pm

    Entrepreneurs Hall C315

  • LEC 2

    Full

    T 12:40pm-3:30pm

    Entrepreneurs Hall C301

Course

Previously taught
24S

Previous Grades

Grade distributions not available.