Lecture, three hours. Course 421A is requisite to 421B. Focus on communication basics and tailored to students' needs--entrepreneurship, interpersonal communications, or public speaking. Students learn skills, required to become successful presenter; how to present differing types of materials, apply communication theory and strategy to organize informative and persuasive content, and effectively deliver presentations to varied audiences; how to apply visual and verbal messaging research and theory while analyzing audiences, organize and target messages for maximum persuasive impact, and communicate these messages in persuasive manner. Letter grading.