Global Marketing Management
Lecture, three hours. Requisite: course 411. Analysis of opportunities, distinctive characteristics, and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets; organizational planning and control; impact of social, cultural, economic, and political differences; and problems of adapting American marketing concepts and methods. Letter grading.
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Enrollment Progress
Mar 5, 3 PM PST
LEC 1: 50/60 seats taken (Waitlist)
LEC 2: 26/60 seats taken (Open)