Lecture, four hours; outside study, eight hours. Study is built around the notion that product management is about managing the life cycle of the product. Focus on defining, developing, launching, scaling, and end of life for products. Consideration of why a product is needed in the market, why a particular solution is the right product, and why a particular solution creates value for the customers and the company. Focus on products that have technological characteristics in the consumer products domain, the fundamentals of which are also applicable to products within enterprise, industrial, medical, and automotive sectors. Letter grading.