Integrated Marketing Communications

Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.

Review Summary

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Course

Instructor
McLean, C.
Previously taught
23W 22Su
Formerly offered as
COMM ST 148

Previous Grades

Grade distributions not available.

Textbooks

Textbook information not available.