Integrated Marketing Communications

Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.

Review Summary

Clarity
10.0 / 10
Organization
10.0 / 10
Time
0-5 hrs/week
Overall
10.0 / 10

Reviews

    Quarter Taken: Winter 2023 In-Person
    Grade: A+

    LOVED this class, and especially liked the group-oriented focus on all of the work. The midterm and final are based on the textbook and she provides a very detailed study guide that is so helpful. The material is super interesting and valuable definitely my favorite class at UCLA so far

Course

Instructor
McLean, C.
Previously taught
23Su 23S 23W 22Su
Formerly offered as
COMM ST 148

Grading Information

  • Has a group project

  • Attendance not required

  • 1 midterm

  • Finals week final

  • 100% recommend the textbook

Previous Grades

Grade distributions not available.