Lecture, three hours. Requisites: courses 405, 411. Consideration of environment of pricing decision--costs, customer, channels, competition, and regulation. Analysis of when and how to apply specific pricing strategies, including two-part tariffs, quantity discounts, product differentiation, bundling, and auctions. Letter grading.

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Course

Instructor
Randolph E. Bucklin
Previously taught
11F 09S 08F 07S 04S 03S 01F 00F

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