Lecture, three hours. Course 291A is not requisite to 291B. Examination of numerous groups that are responsible for specific marketing components and make up marketing departments. Distribution and in-theater marketing, trailers, publicity, promotions, research, and media. Mechanics and levels of intuition required to make sure movies are seen by public. S/U or letter grading.

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Course

Previously taught
14W
Formerly offered as
FILM&TV 291B

Previous Grades

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