Customer Assessment and Analytics

Lecture, three hours. Enforced requisite: course 411. Decision-oriented course concerned with marketing research and data-driven marketing analytics. Detailed hands-on understanding of market research methodologies used in strategic assessment of customer perceptions and preferences. Extensive use of case studies. Letter grading.

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Course

Instructor
Robert Zeithammer
Previously taught
22F 21W 20W 19F 19W 17F 16F 15F 14F 14W

Previous Grades

Grade distributions not available.