Lecture, three hours (five weeks). Limited to Master of Science in Business Analytics students. Focuses on strategic and tactical issues that come up after foundational stage, specifically those issues related to customer acquisition and customer retention. Introduction of analytics frameworks, data structures, and models needed to support best practices around these issues. S/U or letter grading.

Review Summary

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Course

Instructor
Brueggemann, S.
Previously taught
22F

Previous Grades

Grade distributions not available.