Advertising and Marketing Communications
Lecture, three hours. Requisite: course 411. Detailed study of decisions regarding media and forms of advertising and marketing communications to develop integrated strategies. Review of use and effectiveness of advertising and communication tools. Evaluation of advertising and promotional policies from development through implementation. Letter grading.
Review Summary
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Enrollment Progress
Mar 9, 3 PM PST
LEC 1: 33/80 seats taken (Open)
Section List
LEC 1
Open (29 seats)R 4:10pm-7pm
Cornell Hall D307
Course
Previous Grades
Grade distributions not available.