Advertising and Marketing Communications

Lecture, three hours. Requisite: course 411. Detailed study of decisions regarding media and forms of advertising and marketing communications to develop integrated strategies. Review of use and effectiveness of advertising and communication tools. Evaluation of advertising and promotional policies from development through implementation. Letter grading.

Review Summary

Clarity
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Organization
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Enrollment Progress

Mar 9, 3 PM PST
LEC 1: 33/80 seats taken (Open)
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Section List

  • LEC 1

    Open (29 seats)

    R 4:10pm-7pm

    Cornell Hall D307

    Review

Course

Instructor
Hartman, C. et al.
Previously taught
24S

Previous Grades

Grade distributions not available.