Advertising and Marketing Communications

Lecture, three hours. Requisite: course 411. Detailed study of decisions regarding media and forms of advertising and marketing communications to develop integrated strategies. Review of use and effectiveness of advertising and communication tools. Evaluation of advertising and promotional policies from development through implementation. Letter grading.

Review Summary

Clarity
N/A
Organization
N/A
Time
N/A
Overall
N/A

Enrollment Progress

Enrollment data not available.

Course

Instructor
Catherine Holmes
Previously taught
16F

Previous Grades

Grade distributions not available.