Lecture, three hours. Requisite: course 10. Study of theory and research that addresses influence and persuasion from social psychological perspective. Particular attention given to reviewing theory and empirical research on conformity, compliance, and obedience. Covers attitudes and their measurement, factors that make persuasive messages effective in changing attitudes, social influence online, cross-cultural influence, and resisting persuasion and influence attempts. Application of findings from social influence literature to understanding influence processes in various social contexts. P/NP or letter grading.