Marketing Strategy and Planning

Lecture, three hours. Requisite: course 411. Development of framework for strategic marketing planning based on customer behavior, market segmentation, product positioning, product life cycle, market responsiveness, and competitive reaction. Within this framework, development of key elements in annual marketing process. Letter grading.

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Enrollment Progress

Dec 3, 3 PM PST
LEC 1: 27/80 seats taken (Open)
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Section List

  • LEC 1

    Open (43 seats)

    R 7:10pm-10pm

    Gold Hall B313

    Review

Course

Instructor
Terech, A. and Rude, E.D.
Previously taught
23W

Previous Grades

Grade distributions not available.