Marketing Strategy and Planning
Lecture, three hours. Requisite: course 411. Development of framework for strategic marketing planning based on customer behavior, market segmentation, product positioning, product life cycle, market responsiveness, and competitive reaction. Within this framework, development of key elements in annual marketing process. Letter grading.
Review Summary
- Clarity
-
N/A
- Organization
-
N/A
- Time
-
N/A
- Overall
-
N/A
Enrollment Progress
Enrollment data not available.
Course
Previous Grades
Grade distributions not available.