Marketing Management

Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.

Review Summary

Clarity
N/A
Organization
N/A
Time
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Overall
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Enrollment Progress

Mar 5, 3 PM PST
LEC 1: 60/70 seats taken (Open)
LEC 3: 38/70 seats taken (Open)
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Section List

  • LEC 1

    Open (9 seats)

    S 2pm-5:15pm

    Cornell Hall D301

    Review

  • LEC 3

    Open (34 seats)

    S 9:30am-12:45pm

    Entrepreneurs Hall C315

    Review

Course

Instructor
Lieberman, A.
Previously taught
22S

Previous Grades

Grade distributions not available.