Marketing Management
Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.
Review Summary
- Clarity
-
N/A
- Organization
-
N/A
- Time
-
N/A
- Overall
-
N/A
Enrollment Progress
Mar 5, 3 PM PST
LEC 2: 77/70 seats taken (Full)
LEC 4: 83/70 seats taken (Full)