Marketing Management
Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.
Review Summary
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Enrollment Progress
Jan 17, 11 PM PST
LEC 1: 69/65 seats taken (Full)
LEC 4: 57/0 seats taken (Closed)
Course
Previous Grades
Grade distributions not available.