Marketing Management

Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.

Review Summary

Clarity
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Organization
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Time
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Overall
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Enrollment Progress

Mar 11, 3 PM PST
LEC 1: 56/70 seats taken (Open)
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Section List

  • LEC 1

    Open (13 seats)

    S 2pm-5:15pm

    Entrepreneurs Hall C315

    Review

Course

Instructor
Anderson, J.E. and Edelstein, S.E.
Previously taught
23S

Previous Grades

Grade distributions not available.