Marketing Management

Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.

Review Summary

Clarity
N/A
Organization
N/A
Time
N/A
Overall
N/A

Enrollment Progress

Mar 11, 3 PM PST
LEC 3: 51/70 seats taken (Open)
LEC 4: 47/70 seats taken (Open)
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Section List

  • LEC 3

    Open (18 seats)

    R 6:30pm-9:45pm

    Marion Anderson Hall G304

    Review

  • LEC 4

    Open (23 seats)

    T 6:30pm-9:45pm

    Marion Anderson Hall G419

    Review

Course

Instructor
Lieberman, A. and Nair, N.
Previously taught
23S

Previous Grades

Grade distributions not available.