Marketing Management

Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.

Review Summary

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Organization
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Time
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Overall
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Enrollment Progress

Mar 11, 3 PM PST
LEC 2: 63/70 seats taken (Open)
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Section List

  • LEC 2

    Open (13 seats)

    S 11am-5:30pm

    Marion Anderson Hall G304

    Review

Course

Instructor
MacDonald, J. and Elabd, S.
Previously taught
23S

Previous Grades

Grade distributions not available.